With 430 million monthly active users, more than 100K active communities, close to 15 years of history, and a recently burgeoning advertising business, Reddit is an interesting case study in the art of the steady build. In this Featured Speaker session, Reddit’s COO, Jen Wong, will sit down with CNN’s Kerry Flynn for a conversation about the company’s sustained 15-year growth, Reddit’s role in the social media ecosystem, the rise of online communities, and the inherent value for marketers looking to cut straight through awareness to brand advocacy and consideration.
Jen Wong MBA '04 is Reddit’s Chief Operating Officer, overseeing business strategy and related teams from Reddit’s New York office. Previously, Jen was Chief Operating Officer and President of Digital at Time, Inc., where she led the company’s digital and interactive strategies as well as its operations, consumer marketing, and revenue teams. Prior to Time, she worked as Chief Business Officer for PopSugar and Global Head of Business Operations for AOL. Jen earned her M.B.A. from Harvard Business School, her M.S. in Engineering Economic Systems & Operations from Stanford University, and her B.S. in Applied Mathematics from Yale University.